The Iron Lady with the Golden Heart

We would like to pay an homage to a great lady. The business world is in mourning today. An admirable leader is gone. But first, Aouatef Elloumi El Ghoul was a wife to Mr. Hazem El Ghoul and a mother to her sons Aziz and Youssef, whom we hope will find patience and courage in this time of deep pain. She also was a loving daughter, a reliable sister, and a loyal friend.

Aouatef Elloumi El Ghoul, the Executive Vice President of Coficab Group and CEO of Coficab Tunisie passed away on November 19th, 2017. Her sudden passing was a shock to the very foundation of the people who knew her and loved her.

Aouatef Elloumi El Ghoul, may she rest in peace, was an inspiration to anyone who met her. Professionally speaking, she was a formidable business woman, who commanded the respect of her peers, employees, and the entire automotive industry. She was respected in her country, Tunisia and abroad.

Aside from Coficab and Elloumi Group, Aouatef Elloumi El Ghoul was the Vice President of the Chamber of Commerce and Industry of Tunis, recently elected to the title of President of the National Chamber of Cable Industries at UTICA, President of the Center for Entrepreneurship and Executive Development of Tunisia (CEED), First Vice President and Founder of the Tunisian Automotive Association (TAA), and Secretary General of the Tunisian-Canadian Chamber of Commerce.

 She was of the breed of builders and visionaries. She knew how to impose her humanity in the business world thanks to her values: respect, ethic, integrity, a sense of responsibility, abnegation in work, and perseverance in effort. Aouatef Elloumi El Ghoul was to the image of her father, the late Mr. Mohamed Taoufik Elloumi, founder of Elloumi Group.

But Aouatef Elloumi El Ghoul was much more than a list of impressive titles and an undeniable body of work. She was an irreplaceable beautiful and generous soul, full of love and humanity, who will be missed beyond what words can say. She was an admirably strong Tunisian woman, a mentor, and a mother figure, on which everyone could rely. Aouatef Elloumi El Ghoul touched so many lives. She could move mountains in business as well as move hearts with her loving, caring personality. She made herself available in spite of her many responsibilities; and changed many lives, with the discretion and modesty that qualified all her humane and charitable actions.

Even as her sudden loss left her family and the people who knew her in darkness and grief, a new star shines in the sky. Aouatef Elloumi El Ghoul is a shining example to follow, a precious heritage to honor, and an undying source of inspiration to all of us.

We know that Aouatef Elloumi El Ghoul was genuinely loved. She will be sorely missed by the people who worked with her, knew her, and who will keep a fond memory of her.

She poured her heart and her soul in everything she did and knew how to push us to give the best of us. Now, it is our duty to immortalize her through our actions.

Proud to have known her, she will be forever in our thoughts.