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5 tips on writing and 5 remedies for those who do not follow them

Advice on writing: they are never denied and also allow those who give them to flaunt a little. The advice, of course, must make sense and be useful and practicable. So here below are five coupons (I swear! They are really good) advice on writing, which you can add to your mental (or perhaps material) list of advice on writing. However.

But the most important part of this article is the one that follows the advice. And that suggests to you what to do, and how to disentangle yourself, when for any reason you happen not to follow the advice on writing, and to proceed in an anarchic and tangled way. Well, when it happens, don’t feel guilty and find a way to fix things.
But let’s start with the advice.

1) Contents. Before you start writing, gather all the information you might need, get your ideas straight and put the contents and key steps in your mind.

2) Objectives. What is the purpose of the text? …explain? To convince? Motivate for action? Gaining consent? To tell? Transmit an emotion? Debate? Foster a change of opinion? To entertain? Note that not necessarily the goal of the text and your goal as an author coincide: maybe you write because you like doing it, or because they pay you, or to make you know. Need help? Then visit the website where you can get it. But the text, in order to stand up, must have its own reason and it is better that this be clear and solid.

3) Recipients. Whom do you turn to? How much do you know about the topic you’re writing about? Calibrate the language you use,  the information you transmit, the complexity of what you say and the tone of your recipient’s expectations and skills.

4) Rhythm and style. Write in a simple and natural way. Remember that writing is not made only of words but also of tone of voice (the expressive choices you make) and rhythm: eye to punctuation.

5) Measure. Say what you need: nothing less and nothing more. Let the text rest and reread it (well! And several times) the next day. If there is something to cut, do it without regret: normally the texts improve if you cut them by 10-15%.